Upload the same video again, or with a filter, a crop or a flip. By hand, or with tools that change it by ±5%.
Instagram recognizes it as a repeat, flags it as unoriginal and stops showing it to new people.
Originl spots your most viral reels, creates fresh variants and posts them for you on Instagram, TikTok and Shorts.
7 days free, no card needed. Cancel anytime.
Commercially licensed stock footage. Variants made by the Originl engine and actually measured.
Upload the same video again, or with a filter, a crop or a flip. By hand, or with tools that change it by ±5%.
Instagram recognizes it as a repeat, flags it as unoriginal and stops showing it to new people.
It creates genuinely different variants and checks each one with a copy detector before it posts.
Instagram distributes them as new content.
In our tests, with the same video: under 170 views with minimal changes, over 120K with Originl.
Percentages measured by the Originl detector on stock footage.
Instagram through Meta's official login, plus TikTok and YouTube Shorts if your plan includes them. Under two minutes.
It finds the reels that beat your average and turns them into variants Instagram sees as new, each one measured before it goes out.
With caption, location and music, at the time your audience is online. More posts every day: more reach, more profile visits and more followers.
Sample data
Real pairs from the Originl engine. The percentage comes from the copy detector: how different each variant is from its original.
Variants of this video
Measured by the copy detector
Ready to postToday's examples. The editing evolves every week. Source video from stock, commercially licensed.
Every variant gets a new scene, a new edit and a new opening. And before it goes live, it passes a copy detector.
Regenerates the scene from your original: a new angle, a new shot, a new setup. Your message and your voice stay.
Changes the place, the look, the props and the light. From your living room to the beach without filming again.
A new cut, new pacing and a new opening, with shots that illustrate what you say and well designed text.
Film just the opening and the AI tells you what to say. Originl joins it to the rest of the video, fully re-edited.
Every variant goes through a copy detector and you see how different it is. If it is not different enough, it gets redone.
Today's examples. The editing gets better every week.
Every variant goes out with its own caption, location and music, right when your audience is online. On Instagram, as a trial reel through the official API.
Hook, body, call to action and hashtags, written for each variant.
Based on where your audience is, always the same one, or rotating through your list.
A track that fits the video, or the original audio if you prefer.
Goes live when your audience is online, on a schedule that never looks robotic.
Non-followers see it first. If it works, it moves to your profile.
Plus the AI content label whenever a variant uses AI.
Where it posts
When a brand pays you for a video, Originl turns it into up to 10 different versions over a month on Instagram, with the spacing each variant needs, and posts it on TikTok and Shorts too. The brand gets far more reach and you offer a better service: you can raise your rates.
Far more reach from the same piece, spread across the month and three networks.
A service nobody else offers, and a clear reason to charge more for every collab.
Originl creates the versions, checks them and schedules them. You deliver one video.
For: your brand
1 video30 posts
in 30 days · 3 networks
One month of the same collab
Each dot is a different post of the same promotion.
TikTok and Shorts from the Growth plan. Instagram versions respect the spacing between variants of the same video.
What went out, what's posting today, your week and what works best on your account. One screen, and you can change all of it.
Sample data
We specialize in how Instagram distributes reels. Today's editing isn't last month's, and next month's won't be this one.
Example of how the editing evolves
The AI learns from every user's results which edits work for each type of video and each niche. Every variant you post builds on what has already worked for others. Nobody editing alone has that edge.
The Radar spots the formats going viral in your niche and hands them to you as ideas to film your own take: the format, the hook and why it works. It never reposts anyone else's videos.
Format
Hook
"3 things I'd do differently if I started today"
Why it works
Promises something specific in the first second, and people save it for later.
Film my versionFormat
Hook
"This is me 30 days ago"
Why it works
The visual contrast keeps people watching to the end.
Film my versionFormat
Hook
"Everyone does this, and it's wrong"
Why it works
Invites opinions and fires up the comments.
Film my versionSample ideas
| By handYou, every day | Random tweaksApps that change it by ±5 % | ||
|---|---|---|---|
| Which videos it uses | Whatever you pick | Whatever you upload | Your top performers, picked by AI |
| How much the video changes | As much as you have time for | Small touch-ups | Scene, edit, opener and, if you want, AI |
| Will Instagram see it as new? | You can't tell | Rarely | Measured on every variant before it goes out |
| Caption, location and music | You | You | Automatic |
| Posting | You, every day | Download and upload | Daily, on its own, as a trial reel |
| Gets better over time | If you do | No | Learns from everyone's results |
Autopilot, editing, the copy detector and posting come with every plan. Start with 7 days free.
Trial: 7 days, 1 Instagram profile, 10 reels, no card needed
Put your Instagram on autopilot.
$59/mo
Billed monthly
Start with StartIncludes
Grow on Instagram, TikTok and Shorts at once.
$119/mo
Billed monthly
Start with GrowthEverything in Start, plus
For agencies and creators posting at scale.
$299/mo
Billed monthly
Start with ViralEverything in Growth, plus
Each extra profile costs 25 % less than its plan and adds its full allowance of reels and AI seconds.
With 1 profile, the plan price
One-off payment. AI seconds you buy never expire.
| Start | Growth | Viral | |
|---|---|---|---|
| Volume | |||
| New reels a month | 150 | 300 | 600 |
| AI seconds a month | 60 s | 300 s | 900 s |
| AI variants a month, approx. | ≈ 6 | ≈ 30 | ≈ 90 |
| Team members | 1 | 3 | 10 |
| Networks | |||
| Instagram, with trial reels | Included | Included | Included |
| TikTok and YouTube Shorts | Not included | Included | Included |
| Every new network as it lands | Not included | Not included | Included |
| Creation | |||
| Autopilot | Included | Included | Included |
| Your hooks | Included | Included | Included |
| Recreate with AI | Included | Included | Included |
| Copy detector on every variant | Included | Included | Included |
| Trend radar (your niche and watched accounts) | Not included | 10 accounts, every 24 h | 50 accounts, every 12 h |
| For teams and agencies | |||
| Extra profiles at 25 % off | Included | Included | Included |
| MCP and API | Not included | Not included | Included |
AI seconds are used by Recreate with AI. Editing, autopilot and Your hooks don't use them.
Short, honest answers. If yours is missing, just ask.
More chances to be seen every day. Each variant is a new post that reaches people who don't follow you yet (on Instagram, as a trial reel), and TikTok and Shorts add different audiences. That means more reach, extra views, more profile visits and more followers. We don't promise specific numbers: they depend on each account and each video.
Instagram rewards original content and stops recommending what it recognizes as a copy. That's why every variant goes through a copy detector before it's posted, and only genuinely new content goes out, through the official API and at a careful daily pace. Nobody can guarantee what an algorithm will do, but Originl is built to play by its rules, not against them.
An Instagram feature: the reel is shown to non-followers first, without appearing on your profile or in your followers' feed. If it performs, it moves to your profile. It's the safest way to test many versions of the same video.
No. Autopilot works with the videos you already have. If you ever want to go further, you can film just new openers with Your hooks (the AI tells you what to say) or recreate the scene with AI.
It reads your account's official stats and picks the reels that perform above your average. New videos you post join automatically once they have enough data. You can also pick them yourself.
Instagram on every plan, as trial reels. TikTok and YouTube Shorts from Growth up. X is on the way and will land in the Viral plan, which includes every new network as soon as Originl supports it.
Connecting your account takes a couple of minutes. The first variant is ready within minutes, and autopilot starts posting on your schedule.
Yes. When a variant includes AI-generated parts, it's posted with each network's AI content label. Editing without AI doesn't need one.
Originl never asks for your password: you connect through Meta's and each network's official login, which you can revoke at any time. It posts at a varied pace, never in bursts, and spaces out variants of the same video. Zero risk doesn't exist on any network, but reducing it is part of the product.
As many as your account can take without risk. Instagram doesn't publish an official daily limit for trial reels and it varies from account to account; going over can lock the feature for a few days. That's why autopilot starts at a careful pace, adjusts it to each account based on how it responds, and spreads the rest of the month's allowance across TikTok and Shorts if your plan includes them.
Yes. By default it posts on its own, but you can have it notify you and wait a few hours for your approval before each post. You can also pause autopilot at any time.
Yes, from your dashboard, with no lock-in. Pay monthly or yearly (yearly comes with 2 months free), and cancellation applies from the next billing period.
Yes. Each extra profile costs 25 % less than its plan and adds its full allowance. Settings are saved as templates you can apply to several profiles, and the Viral plan includes MCP and API.
The dashboard is in English and Spanish, and captions are written in your audience's language.
Your videos are yours: they're only used to create and post your variants. What the AI learns from everyone is aggregated results (which kind of edit performs on which kind of video), never your content. You can disconnect your accounts and request deletion at any time.
What Recreate with AI uses (changing the setting, outfit or objects, or regenerating the video). As a rule of thumb, about 10 seconds per variant: Start covers ≈ 6 AI variants a month, Growth ≈ 30 and Viral ≈ 90. You can buy more, and seconds you buy never expire. Autopilot, editing and Your hooks don't use them.
Connect your account and let Originl turn them into new content every day.
7 days free. No lock-in.